|Selecting the Right Keywords
Choosing the right keywords is an
important first step for a successful SEO campaign. Select the right
keywords or keyword phrases, and you'll see your traffic skyrocket!
The idea is to develop a list of relevant targeted keyword phrases specific to your products or services. Avoid using common or generic
words, and you should not target a single keyword. Given the millions of
documents indexed in the Web and the number of possible ways to
interpret a single keyword, doing this can be
more misleading than helpful. Research shows most people use
phrases of multiple words when searching. People have come to learn that
just typing in one keyword in a search will get them thousands of
records they simply do not need.
For example, suppose you are an accounting software development company
and you target the word "software". Your potential customers will have a
hard time finding you; there is no way for a searcher to determine whether
your site is for "software download", "anti virus software", "music
software", "software retail store", or other software related products. In
this case, it is essential you add additional words to clarify the meaning
of "software" as it would apply to your site. So, you should use
keyword phrases like "business accounting
software", "custom accounting software", "accounting software
and other search terms and phrases that are highly targeted to your
precise business. Targeting on single or generic words is a waste of time;
it won't bring you qualified visitors interested in your web site's content
It's best to focus on specific keywords or phrases rather than general
words like "ecommerce", "computer", or "insurance". If you're an
insurance agent, what kind of insurance agent are you? Rather than
selecting the word "insurance", you would want to use something more
specific, perhaps "term life insurance", "low
insurance", or even "Free life insurance quote". Aside from the fact there
will be less competition for a specific keyword phrase, most searchers
normally use two or three word search phrases anyway.
Advantage of Using Keyword
Another advantage of using
multiple word keyword is you get a broader keyword coverage. For example,
if you are an insurance agent, and you choose "Free life insurance
quote" as your keyword phrase, there is a possibility your site will
be top ranked when people search on the following terms: "Free
insurance quote", "Life insurance quote", "Insurance quote",
"Life insurance", or any combination of the words within your
keyword phrase. On the other hand, if you target on "Insurance quote",
your site will not be top ranked in the search result when "Free
Insurance quote" is searched. We suggest using keyword phrases consist
of 3 to 4 words.
Keyword Selection Tips
There are several things to consider when choosing keywords and phrases.
Here are a few tips to help you in selecting good and appropriate
1. Brainstorm the right keywords. The keyword should specifically describe
the product or service you are offering. Begin by writing down every
imaginable keyword your potential prospects will be most likely to
use when searching for your site.
2. Don't use keywords or phrases that are
too broad. Avoid using generic words or single
words; instead, use phrases of 3 to 4 words specific to your products
or services. Most people will use multiple word phrases to find
you, particularly when single words do not provide adequate scope for the
search. Searchers have come to realize that typing phrases will give them
more relevant and targeted results.
3. Put yourself in the shoes of the type of visitor you want to attract.
List what kinds of keyword phrases they are likely use in a search.
This requires you to separate yourself from your product, service or web
site and think like the average Joe who might want to find you, but knows
nothing about your site.
4. Ask your family, associates, clients, and friends what words and
phrases they would most likely use to search for products or services like
5. Review your competitors' keywords.
It's a good idea to look this up to get ideas on
some you might have missed.
Don't copy anyone else's
material as you don't know how it was generated. Just look for an
idea or two to supplement the keywords you've generated yourself.
6. Use geographic
location. If your location is key, include it in your keywords. For
instance, if your site offers real estate services in Hollywood, it would
be important to include "Hollywood real estate" in your keyword list. You
might also consider "Southern California real estate" for those searching
with a slightly broader perspective.